Boutique: by Alternative Flooring with Zoffany

    Alternative Flooring’s new BOUTIQUE collection is designed in collaboration with Zoffany and brings five-star luxury carpet to hotel, retail and commercial spaces.

    Lorna Haigh, Creative and Marketing Director comments, ‘this is the beginning of our exciting collaboration with the luxury fabric house Zoffany. For the first time, their inspirational design stories are translated into a different cloth, wall to wall carpet. This allows the interior designer to play with scale and texture using these design concepts in the luxury boutique and commercial markets

    Boutique celebrates craft and colour. The designs are Dunand, Seizo, Clio, Serpentine and Crackle in a total of sixteen colourways, that take inspiration from Zoffany’s collections. ‘The Muse’ epitomises the decadent spirit of the 1920’s and combines modernist style with fine craftsmanship. The ‘Alchemy of Colour’ is a sumptuous palette of natural dyes, based on jewel-like shades from the Zoffany archive.

    The designs are opulent in colour with patterns that capture elegance and prestige. Dunand is a jazzy geometric named after Jean Dunand an Art Deco artist, designer and master of lacquer. The design reproduces the positive negative silhouette of Brik. The colourways are Tiger’s Eye, Armadillo, Como and Empire.

    Serpentine is an exuberant design that translates classic marble into the softness of carpet. The colourways are Celadon and Malachite.

    Clio is a small-scale, geometric motif inspired by Roman mosaic flooring and named after one of the nine Greek Muses. The colourways are Mousseux, Bone Black, Prussian and Ash.

    Crackle is a pattern that imitates the crackle of paint glazes or dried earth inspired by the the epic landscape of the Gobi and Sahara Desert. The colourways are Fossil and Old Gold.

    Seizo is a fretwork geometric with a sophisticated, modernist style. The colourways Vermeer, Vine, Indigo and Zinc

    Peter Gomez, Head of the Zoffany studio comments, ‘we are delighted to be working with Alternative Flooring, who have interpreted five of our signature designs beautifully into carpets. With our Alchemy of Colour palette singing out through them, they will complement our fabrics, wallpapers and paints wonderfully.’

    Boutique is a printed, hand-tufted carpet. It comes in 4m widths with a minimum order of 25 square metres. The construction is Chromojet printed tufted Saxony Cut Pile. Composition is Polyamide 6.6 Nylon. It is a heavy contract carpet in weights of 853 and 1028 (gr/m2).

    Alternative Flooring is British brand that has been bringing award-winning designs to floors for over twenty years. High-quality carpet, rugs and runners are crafted from wool, faux and natural fibres. Collaborations create pattern by leading designer figures in the world of interiors. Boutique is the first collaborative work with Zoffany, with exploration in runners and British Axminster designs to follow.

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