People rarely change the wall decor in their home, so they look at the same pieces for years on end, regardless of how much was originally spent.
Now, BeArty Digital is changing that. BeArty has developed proprietary technology which allows consumers to change the artwork on their walls at any moment. Gone are the days of looking at the same wall art, day after day, month after month, year after year.
Consumers can navigate through thousands of artworks easily on the mobile app which is connected to a customised BeArty Digital Art Frame which displays the selected artworks in high quality. Even the paint brushstrokes can be seen.
“With the large and growing wall decoration market, it is finally time to make a real impact and make art available to everyone by empowering them to change their wall decor in just a couple of clicks,” shares Patrick Ashworth, Founder and CEO of BeArty.
Art education is also important to BeArty. BeArty Digital allows consumers to browse, view curated playlists and create their own playlists from thousands of artwork types and styles. Now it is possible for families to sit at their dinner table and discuss different artworks, guess who the artist is, what the meaning of different artworks might be, how art is interpreted by different people, the history of the piece and so much more. How better to expose children to art as they grow up?
BeArty Digital provides users with proprietary technology that connects a customised Digital Art Frame to a mobile app. BeArty has focused on simplicity when developing the platform. The Digital Art Frame is as simple as ‘plug and play’.
The frame software is pre-installed on the Digital Art Frame, so customers just need to plug the screen into a power socket and connect to their Wi-Fi network. And customers can choose from a range of colours for their frame. The mobile app can be easily downloaded from the App Store or Google Play and once connected to the same Wi-Fi network as the Digital Art Frame, both are able to communicate together.
The mobile app easily allows users to browse, search, play and create playlists. And via settings, users can switch between ‘landscape’ and ‘portrait’, as well as modify the frequency in which artworks are changed within a selected playlist.