Customisation is Key

    Customisation is key. Luxury is being driven by consumers becoming the designer. Brands are offering consumers more ways to stand out, as seen with Burberry Bespoke and Gucci DIY. Customers can personalise knitwear, bags and sneakers, but why stop there - personalisation should be about a lifestyle.

    According to a report last month by the Boston Consulting Group and Altagamma, Italy’s luxury association, the €330bn personal luxury market grew 5 per cent last year and is expected to reach €405bn by 2025. It said that younger generations are more willing to wait or pay extra for personalised products. Customers want something original and different.

    Bespoke Projects, are the only company in the world to customise Gaggenau kitchen appliances.

    For over three centuries, Gaggenau has been a leading brand for innovative and revolutionary home appliances. But what happens when the consumer wants more?

    Working with the consumer, Bespoke Projects create customisations and designs to take the already beautiful Gaggenau products, to a whole new level.

    We have just seen the world exclusive launch of the first crystal encrusted ovens.

    Bespoke Projects have taken stainless steel 400 Series Gaggenau ovens and transformed them with more than 84,000 crystals, across a combination steam oven, a multi-function oven and a vacuum drawer. The process that took more than 6 weeks to complete, has seen each and every crystal positioned skilfully between the stainless steel panel and the glass front. This means the crystals will sparkle indefinitely and retain their beauty.

    These incredible products are exclusively on display at Minotti Cucine London, with a customisation cost of £25,000.

    Bespoke Projects are working on a diamond encrusted edition, which will see a combination steam oven, multifunction oven and warming drawer, covered in 84,811 diamonds, totalling 2520 carats. This will see the worlds first multi-million pound kitchen appliances.

    About Bespoke Projects

    Formed in 2018, with over 15 years experience in the luxury kitchen industry, this London based company prides itself on the skill and attention to detail required, to customise these beautiful luxury appliances.

    They expertly dismantle the door and remove the steel panel from behind the glass. This panel is then skilfully customised to the clients personal requirements, be it a baked lacquer metal/colour finish or a digitally printed vinyl wrap. The panel is then refitted behind the glass to give a beautiful finish.

    About Us

    Inex magazine and its complementary website is the ultimate specification resource for design professionals working in both the domestic and commercial marketplaces.

    Exclusive, cutting-edge content is delivered to inform and inspire esteemed professionals on a whole host of topics and discussions impacting the industry.

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