Friday, 15 November 2019 10:15

China’s creative hub for millennials

    In modern-day China, the night-time economy is driving increasing demand for creative social spaces for young customers. Molly Club, an establishment combining entertainment and basic restaurant service, is one example of this trend, providing a relaxing place for young people after a long, stressful day at work.

    The club is located in Chuhe Han Street in the Wuhan Central Cultural District, which has a total length of 1.5km. In the daytime, the street is known for its high-end fashion stores and some of the world’s top cultural projects. However, at night, the street is transformed with bright lights and catchy music.

    Molly Club has a restaurant on one side and a print shop on the other. Instead of a large, bold sign with a bright lightbox, the club is discreetly marked, with a discreet, small logo produced from flickering lights, placed beside the entrance. The extended entrance builds a connection between the space and its customers, while large circular windows within the folding door maximise music and light overflow from the club.

    The designer included some intentional visual disorder within the bar area. Soft lines are applied to the building’s structure, and the top curve mimics the vaulted ceilings of large religious buildings, but just above head level. Modern lights in basic geometric configurations contrast with the wild look of natural plants. Through these strong visual contrasts, the interior is designed to encourage customers to forget the stress of work, enjoy the music and immerse themselves in a truly relaxing space.

    The club also features many interesting scenes. For example, the narrow staircase is built to resemble a precipitous canyon, where customers passing each other shoulder-to-shoulder have an unforgettable exploratory experience. A light ball hanging at the top of the stairs makes walking up and down feel like a valley stroll at sunset.

    To meet a variety of customer requirements, the VIP area is located on a mezzanine, where customers enjoy a commanding view of the club. There are also upstairs private rooms with their own DJ system. Whereas, in the afternoon, these rooms are used as a catering area with warm yellow lights; in the evening, they become a cosy and exclusive bar area bathed in red light.

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